October 23, 2020

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Marketing via Social Media

2 min read

Social media marketing is a very essential tool these days. It is something which is pretty much required, especially if one wishes to have an enhanced presence in the buyer segment of the market. What is best about this one facility is that it is freely available to anyone and everyone if they want to increase their reach in the user base. It gives a very viable connect to the manufacturers of a product or the developers of a service with their target customers or consumers, whichever the case may be.

Marketing with make a facebook page on a given product or service, or have it displayed on Twitter or dedicated some space on LinkedIn, is the most feasible option of talking about it in front of a large audience. What works as a great advertising ploy is that every one of us, literally speaking, is on some social media platform or another. Hence, if something is discussed in these fora, it will be talked about openly everywhere.

Then is the added bait of publicity by word of mouth. What is there on my facebook will be discussed by my friends and me and again, one has the advantage of being shown publicly to a large number of people. But here, there is a word of caution too. Publicity can be both good as well as bad. Hence, one must be careful of having something good to talk about. The product you are advertising must be worth its salt, or else, one may invite something negative too about it on any of the social media platforms. Then, all hell may break loose. Thus, be wise about your choice of words when mentioning features and advantages of your product or service. If some misnomer gets around and about, it will bode no well for the company which is peddling its ware.

On the whole, however, there is a very positive force which comes with social media marketing. The whole vibe of knowing about more and more products and services just by logging into your internet accounts is a very fascinating arena. First of all, one has it within our reach merely at a simple click. Also, we can access it even via our cell phones – which is literally everywhere we are, we can just connect up and get the latest inputs on the world of what is up for sale.

Also, for services, one can give in any complaint about its usage, again on the net, and it will be attended to very shortly. No one wants something negative given out about themselves. As and when it is, it is immediately rectified. This is another advantage for the consumers who otherwise may have to be very patient about getting good servicing for whatever it is that they have purchased.

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